A homeless man was begging on the street in front of a restaurant.
He was holding a sign that read, “Homeless, PLEASE HELP.”
But people were walking past him as if he was invisible.
Until, that is, a “Good Samaritan” by the name of Patrick, walked up to the restaurant.
He looked at the suffering man's sign and had an idea.
He told the poor man he'd give him two dollars if he'd let him change the message on his sign.
Business wasn't good that evening so the homeless man accepted the deal.
Two hours later, when Patrick came out of the restaurant, the homeless man was still there.
In the two hours since he changed his sign, the homeless man had collected $60.
He had collected thirty dollars an hour when he would maybe average about $6.
What did Patrick change to suddenly boost the homeless man's earnings by five times?
“What if YOU were Hungry?”
It was a completely different tact asking for nothing from passersby.
Only a simple question.
But the context in which that question was asked – in front of a five star restaurant – made the message incredibly powerful.
Why am I telling you this?
Because these days, an overwhelming number of entrepreneurs market their offers just like that homeless man.
With an in-your-face request for business. By making a too-big promise or too-good-to-be-true offer. It's become the default practice for many.
And predictably, the response their marketing messages get, is too often the same as our homeless friend's.
If you want to learn how to change your “sign” so you're no longer viewed as an unwelcome intruder.
But instead as a brilliant, valuable, welcomed guest in your prospect's world.
To show you what you need to do so you can consistently and continually get the new customers you need for your business to grow and thrive, CLICK HERE.