Have you ever wondered how to create videos that not only get a bunch of views but also make you more profit?
If so then read this article through the very end as I’m about to reveal to you the simple 4-step process for creating engaging videos that will bring you more sales.
Step 1. Provide enough value from the beginning of your video to capture your viewers’ attention
The single most valuable thing in today’s marketplace is attention.
People are focusing on multiple different tasks at the same time and if your video:
- doesn’t get straight to the point at the very beginning;
- doesn’t immediately catch peoples’ attention with a hook that promises a benefit that can help them solve a problem they currently face;
- you’ll lose everyone and your video won’t get any traction.
You need to get straight to the point and understand that it’s all about your prospects and how your video can help them move away from their pains, their fears and towards their pleasures and desires.
You need to let the audience know what benefits they’ll receive through watching the rest of the video.
Start your video with a question that’s oriented around a benefit and thus will immediately hook your audience.
For example you could say, ”Have you ever wished you knew how to get tons of traffic that converts into leads and sales and ultimately more money for you and your business? If the answer is yes then stick around and watch this video through the very end.”
So to recap, if in the first little segment of your video you can hook with a question and then let your audience know how can they benefit if they watch the video through the very end, if you do that effectively, you can get them to watch the rest of your content.
Step 2. Introduce yourself to your viewers and let them know why they should listen to you
If you have lots of experience and a proven track record in your market, feel free to mention that in order to qualify yourself in front of your audience.
Those qualifying language patterns will build an authority position for yourself and will make it much easier for people to listen to you, which will create strong retention through the rest of the video.
On the other hand, if you’re just starting out and don’t have a lot of experience in your market, one of the easiest ways to kind of hack authority is to create something, create a product, create a Facebook group, create a community or leverage something you already have like a blog or YouTube channel.
For example, create a Facebook group called Strategic Marketing Movement where you get a few dozen people to join, and when you introduce yourself, you can simply say, ”Hey, my name is Ioan Draniciar, founder of the Strategic Marketing Movement”.
Just by having that statement, even if all you have is a small Facebook group, you can immediately position yourself as the leader and the authority at least in the perception of your prospect’s mind.
Step 3. Deliver the actual content
To get the most traction on YouTube, you want to create content that is somewhere between 7 to 10 minutes long. YouTube will essentially reward you the longer you keep someone on their platform.
Longer videos that are packed with high value content and if people are paying attention, are tuning in and watching the video through the very end, YouTube will notice that and will actually rank your videos up organically through their algorithm.
So when you are creating a video, try to aim for somewhere between 7 and 10 minutes to make sure you’re getting the best chance of algorithm working for you versus against you.
When it comes to the actual content make sure you show your audience that you care deeply about them by creating high-value, actionable content that has their best interests at heart.
Show your audience what they should be doing differently to solve their problems, fill their needs and achieve their goals.
As a result, you’ll earn their trust and they’ll be more open to listen to your advice and any recommendations you might have for solutions to their problems.
You should articulate your content in a simple, easy to understand manner that will give your viewers a sense of confidence and inspiration, this way they’ll get your message and they’ll feel like they can do it too which will lead them to take action and get results.
As a consequence, they will give you credit for their achievement and that will lead to more sales for you in the future.
Step 4. End the video with a call to action
Whenever you create a piece of content, you constantly need to tell people what to do.
If you write an email, and you want your subscribers to click on your links, tell them to click.
If you create a video and want someone to subscribe or buy, tell them to subscribe or buy.
Don’t assume your audience will know what to do next.
Specifically tell them what to do in order to achieve optimal results when it comes to the actual call to action of your video.
If you want to build your YouTube channel, a call to action would be to ask them to subscribe, comment or like you video.
If you want to make a sale, your call to action would be to ask them to click on a link to check out an offer or you could give them a lead magnet where you provide more value and point them to an offer that will further help them solve their problem.
Your call to action will vary depending on your goal but you should always try to finish your video with a strong call to action.
Those are the 4 simple steps to creating engaging videos that will not only get peoples’ attention but that also at the end of the day will help you make more sales.
Now it’s my turn to have a call to action.
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